Deal or No Deal – What Has Facebook Done Now?

Facebook are changing the world again.

By now you’ve probably heard of Facebook Places, the application that allows you to “Check In” to places you’re visiting, alerting all of your Friends where you are.

Starting now, businesses can offer customers special deals when they “Check In” to their place on Facebook.

Check it out:

You’re in the area and looking through “Places” to see where to go. You can tell which Places have special deals because there is a Yellow Icon next to their name…


Sharp’s Coffee have a “50% off coffee” deal for anyone who Check’s In. Why? Because they want you to tell your Friends your there.

Simply Check In and show your phone screen to the person behind the counter…

…and just like that, you’ve got 50% off your coffee.

All of your Friends now know you’re at Sharps. Next time they’re in the area and looking for coffee, where are they going to go?

This application will change the way businesses, particularly offline businesses, reach new customers.

Right now Facebook Deals is available in the US and will be available in Australia in the coming months, giving us time to track the success of campaigns before deciding which ones are best to adopt.

Some of the deals already being done in the US:

American Eagle Outfitters: Offering 20 percent off.

Chipotle: Giving its Facebook guests two entrees for the price of one.

Gap: Giving blue jeans to the first 10,000 customers to claim their deal.

Cinema: Hosting a free screening for whichever of their movie theaters gets the most check-ins, as well as giving free souvenir Facebook Places pint glasses just for showing that you’ve claimed the deal.

So what’s going to determine whether customers come to you?

It might be as simple as…Deal or no deal.